Keep simplifying your visualization until those key take-aways are easy to spot. Your final visualization should not only be easy to read and understand, but it should also tell a story, or illustrate a few key take-aways for your audience. However, never do this at the cost of understandability. It can be tempting to try to visualize as much of this information as possible. Through Google Analytics, we are given an incredible amount of information on how people navigation our website. Your answers to these questions should help you determine which visualization to use or if a visualization is even needed.
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